Kim Kardashian’s SKIMS Face Shapewear Is the ‘Death Becomes Her’ Flex of the 21st Century

I think I’ve seen this film before …

Kim Kardashian, 44, launched a new SKIMS shapewear product on Tuesday, July 29, that is reminiscent of a beauty routine used in a scene of the 1992 dark comedy Death Becomes Her, about two women who drink a mysterious potion promising eternal youth. 

The SKIMS product is the Seamless Sculpt Face Wrap, “a must-have addition to your nightly routine,” per a press release. 

The unique wrap – advertised as SKIMS’ first-ever face product – offers strong support along one’s jaw and neck and includes velcro closures for easy wear. It is made of the brand’s signature sculpting fabric and also contains collagen yarns.

The Seamless Sculpt Face Wrap is offered in two colors, clay and cocoa, and is currently sold out on the website. 

While certainly modernized for the 21st century, the Skims product is similar to one seen on Meryl Streep’s Madeline Ashton in Death Becomes Her. In one scene, the character relaxes on a couch while donning a tan face wrap around her neck and jaw. The product is fastened at the top of her head – much like how the SKIMS product is worn. Madeline adds extra pampering with wrinkle patches on the sides of her eyes and the area between the eyebrows. 

Now, will the Seamless Sculpt Face Wrap bring you eternal youth? That’s yet to be determined. 

After a 2024 TikTok trend went viral, Yahoo Life reported that wearing a compression chin strap overnight only provides temporary results and is not recommended by experts.

Facial plastic surgeon Dr. Joel Kopelman told the outlet that the alleged benefits of the product are not proven.

“Chin straps are often marketed with promises of lifting the face, reducing double chins and improving the jawline. While they might offer a slight and temporary improvement in appearance by compressing the soft tissues, there is no scientific evidence to support significant or lasting benefits,” he told the outlet.

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Reconstructive surgeon Dr. Michael Bassiri-Tehrani added that compressive dressings tend to only be useful following surgery. 

“A normal, healthy individual who has not undergone surgery will have minimal swelling from lying flat and, as a result, no real cosmetic benefit from this,” he said.