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Cracker Barrel made headlines this month after briefly launching a new logo that seemingly aimed to modernize the country chain’s image, only to be met with swift backlash from both diners and social media users alike.
Everyone from longstanding customers to the White House chimed in on the new logo, accusing the venerable restaurant and gift shop chain of “going woke,” after Cracker Barrel removed the “old timer” elements from its emblem.
Fortunately for everyone involved, the hullabaloo seems to have died down for now, after Cracker Barrel revealed that they would not be changing the logo after all. “We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant wrote in a statement on Tuesday night. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”
While the recent controversy propelled the 56-year-old chain back into the spotlight, it’s helped to bring some old school Cracker Barrel merch back into the spotlight too. Case in point: this Cracker Barrel vintage-inspired baseball cap, which has quickly become a bestseller on Amazon.
BESTSELLER
Cracker Barrel Vintage Distressed Dad
Amazon says it’s selling hundreds of these dad hats online, with shoppers seemingly springing for the cap to create an ironic fashion moment, or wearing it totally unironically as a show of patriotism.
Looks-wise, the hat is made from 100% cotton with a six-panel construction and adjustable closure at the back. Each cap has been distressed along the brim and body for a worn-in, vintage look and feel. The old school Cracker Barrel logo is embroidered on the front in the store’s iconic yellow and brown colorway. Choose from eight cap colors online.
Amazon
ALSO CONSIDER
Cracker Barrel Old Logo T-Shirt
You can also pick up a Cracker Barrel T-shirt on Amazon in the general store’s distinctive yellow colorway. The above tee comes in unisex sizing from small to XL.
Amazon also has fan-made Cracker Barrel merch available online, like this “America Is Back” T-shirt that replaces the old man sitting by the barrel with old man President Trump.
Amazon
FAN MERCH
America First Barrel T-Shirt
Cracker Barrel fans will be pleased to know the baseball cap and T-shirts are all made in the USA. This is all unofficial merch of course, but if you can’t get to a Cracker Barrel store in real life, it’s an easy pickup online.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the Southern chain wrote on Instagram following the return of its original logo. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”