HBO just changed the names of six of its U.S. linear channels. Don’t worry, HBO Max is still HBO Max — for now, at least.
The new lineup:
HBO2 is now HBO Hits
HBO Signature is now HBO Drama
HBO Zone is now HBO Movies
MoreMAX is now Cinemax Hits
ActionMAX is now Cinemax Action
5starMAX is now Cinemax Classics
Oh, no — how is this going to work on X (fka Twitter)?
Yes, Cinemax is back! Sort of. (Side note: Wow, HBO had at least four terribly named channels.)
The updated names will also be reflected in available HBO Max live in-app “Channels,” which launched last year on select plans. The feature enables subscribers to stream live HBO programming via simulcasts.
Clearly, the branding team at Warner Bros. Discovery can’t sit still. Max (fka HBO Max) reverted back to “HBO Max” on July 9, 2025; the reversal was first announced at the company’s May upfront event.
“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” Zaslav said at the time. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
“With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition,” Casey Bloys, the chairman and CEO of HBO and Max Content, added. “And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.”
More to come.
