Elon Musk has unveiled his latest crusade against the media’s “woke agenda”: Urging his audience to cancel their Netflix subscriptions. Musk has spent much of the past 48 hours blasting Netflix to his 227 million followers on X. In a string of posts, the X owner and Tesla CEO slammed the streamer’s alleged promotion of a transgender “agenda,” citing supposed “sexualized content for children” in shows like CoComelon, Strawberry Shortcake, and The Baby-Sitters Club. (Vanity Fair has reached out to the creators of all three for comment.) Musk is the father of 14 known children—including model Vivian Jenna Wilson, who has been financially independent from Musk since she came out as transgender in 2020.
“Cancel Netflix for the health of your kids,” Musk wrote October 1, retweeting a meme showing Netflix hiding a “transgender woke agenda” in a Trojan horse entering a castle labeled “your kids.”
In another X post, Musk wrote, “Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.” He also accused Netflix of “grooming our children” with a clip of Strawberry Shortcake: Berry in the Big City featuring the cartoon depiction of drag queens, and reposted a tweet that read, “A Netflix show, CoComelon, features interracial gay dads attempting to raise a baby as transgender who make the toddler dance for them in drag. This is the woke version of Bacha Bazi.”
Musk recirculated numerous other posts, including one from right-wing- activist account Libs of TikTok that targeted a clip of Netflix’s Dead End: Paranormal Park. The animated series, which was canceled by Netflix in 2023 after two seasons, featured a transgender lead character, played by transgender actor Zach Barack. “I am a really lucky person, with a big world full of friends and family and love. In a world that looks like this, I don’t have it in me to be angry or resentful,” said Barack in a statement to Vanity Fair. “In a sea of people telling me I should kill myself, or who hate me I somehow I only feel lucky for what I have. I hope everyone gets some sleep and eats well and has a good day and an even better night.”
Controversial businessman Musk commented with the “100” emoji while sharing a post from conservative podcaster Benny Johnson: “The real reason the Netflix cancellation campaign has gone so viral: Netflix is sexualizing children by packaging explicit, graphic, radical sex topics as ‘children’s entertainment,’” Johnson wrote, adding, “What Netflix is doing goes beyond a culture war fight. It’s immoral. And It should be illegal.” Musk also shared a post that linked to a March 2025 Tudum article titled “Celebrate Trans Day of Visibility With These 16 Movies and Shows” as supposed proof of Netflix promoting transgender rights and representation. Netflix hasn’t yet responded to a request for comment.
