Karol G’s Tequila Is More Than Just Another Celebrity Collab

It’s been more than two years since Karol G released her history-making album “Mañana Será Bonito,” and the Colombian superstar has been on an unstoppable run ever since. The project became the first all-Spanish album by a female artist to hit No. 1 on the Billboard 200, earning her the largest US streaming week ever for a Latin album by a woman — surpassing Shakira. Since then, she’s made history as the first Latina to headline a stadium tour and sold out arenas worldwide.

But with success often comes sacrifice. Karol has barely stopped since the release of the album — something fans got a glimpse of in her Netflix documentary, where she opened up about how little time she has for herself. Two years later, that’s still the case. And while she continues to struggle to find moments of rest, her goal is to eventually create more balance in her life.

“You are working every day so hard, and sometimes things happen, and the next day you have another thing to do — work, another flight, another something. And there are these little moments where you really do get to stop and it’s like, wow,” she tells Popsugar. “So lately I’ve been trying to be more conscious about all the things that have been happening because I’m so busy doing a lot of stuff and things are happening and I’m not even realizing that this is happening to me.”

Thankfully, Karol has close family and friends that have been with her on the journey.

“I have the same friends. The most new friends that I have, have been by my side for at least seven years. And most of them for 10 years or 15 years — we are a close group,” she says. “If I have two days off, I just bring them to where I am and I try to celebrate with them by spending time. It’s my way of celebrating my winnings in life.”

Indeed, Karol has had many winnings — she has racked up numerous awards, including several Latin Grammys and a Grammy for Best Música Urbana. This year alone, she dropped her second album, “Tropicoqueta,” released her Netflix documentary “Karol G: Tomorrow Is Beautiful,” and headlined the 2025 Victoria’s Secret Fashion Show. Yet even with all that on her plate, the artist and entrepreneur still found time to collaborate with tequila producer Casa Dragones and its CEO, Bertha Gonzàlez Nieves — another powerhouse Latina — to create the brand’s first cristalino expression, 200 Copas, inspired by her hit song of the same name.Image Source: Courtesy of Casa Dragones

“It was important for me to work with Casa Dragones, because it became my favorite tequila ever. When I tried Casa Dragones, I became a huge fan of the brand and was like, ‘Wow, the taste of this is amazing,'” she says. “When I got this idea of doing a tequila, and I found out that Berta was the CEO of Casa Dragones, it became even more spectacular for me to do this partnership because it represents a lot of who I am and what I stand for. To have the opportunity to create a product like this with Berta, it just keeps the messaging of cumple sueños and Latina empowerment.”

Because it was essential to Karol, as a Colombian woman, to honor tequila’s true origins, the launch celebration for 200 Copas took place at the Casa Dragones house in the picturesque town of San Miguel de Allende, Mexico — during Día de los Muertos weekend. The location and timing couldn’t have been more fitting. It was also the first time Karol — who has always felt a deep connection to Mexico and its culture — experienced Día de los Muertos firsthand. She even brought a photo of her late grandmother to place on the altar and served her new tequila there as an offering to her ancestors.

The two-day celebration included a panel conversation with Karol and Casa Dragones CEO Bertha González, an intimate dinner featuring a gourmet Mexican meal by Chef Daniela Soto-Innes, and a lively pregame party the next night at Sala de Despecho — where everyone sang their hearts out to Spanish heartbreak classics karaoke-style alongside Karol in a packed bar. The festivities concluded with a full-on dance party back at Casa Dragones. The entire experience reflected not only Karol’s attention to detail but also her deep commitment to celebrating culture and honoring Latinidad in all its forms.

“I think this collaboration came at a very special moment in my career because a lot of things have been happening to me lately. I worked so many years where nothing happened. It was just me working and waiting for an opportunity and waiting for a moment,” she says. “And after 2020, I started seeing all the results of all these beautiful things, and I think this collab especially came at the perfect moment. I think I needed this experience. I think I needed the knowledge that I now have to respect what I wanted to do for this special brand that we are creating.”

With all the positive things happening in her life, Karol also never misses an opportunity to shout out her Latine community, whether in interviews or in her documentary, where she admits that without the love and support of her Latine fans, she wouldn’t be the artist she is today. That gratitude is exactly what inspired her to make “Tropicoqueta,” her most unapologetically Latina album yet, with tracks that pay homage to her roots and celebrate the culture that shaped her.

“It’s the most Latina album that I’ve created in my career,” she says. “I’m really proud that I’m [performing] all around the world and not just bringing one flag, I’m bringing the flags of all our countries. For me to stand up on stage with the Latina flavor, not trying to be something else. For me, it’s the craziest and the most beautiful thing.”

This year has been a complicated one for Latines. On one hand, we continue to push forward and prove our resilience. In arts and entertainment, we’re thriving — with stars like Bad Bunny and Karol G leading the charge as some of the most prominent global artists, breaking records that even English-language performers haven’t reached. Yet, Karol is also profoundly aware of the challenges our communities are facing in the US — from mass deportations and ongoing discrimination to vital programs like SNAP being cut and protections like DACA once again under threat.

“I think right now I’m super happy because this is a great moment for Latinos. But this is also a really bad moment for Latinos right now. So, with the album that I did, I feel very, very proud,” she says.

“I just feel like that is part of my mission and as I said, I just feel that it’s crazy that I was doing reggaetón and then all these beautiful things started happening, being the most Latina version of myself,” she continues. “It came literally because of the people that followed me when I was on tour, and just seeing people bringing their flags to every concert that I was at, I’m like, I want to be this for the rest of my life. I want to be a piece of home for my people and to feel all that love is super special.”

Johanna Ferreira is the content director for PS Juntos. With more than 10 years of experience, Johanna focuses on how intersectional identities are a central part of Latine culture. Previously, she spent close to three years as the deputy editor at HipLatina, and she has freelanced for numerous outlets including Refinery29, Oprah magazine, Allure, InStyle, and Well+Good. She has also moderated and spoken on numerous panels on Latine identity.