As a shopping editor of over five years, I take tracking the best Black Friday deals of 2025 seriously—and it’s officially my Super Bowl. Of sales, that is. We’re only a week out from Black Friday, with Cyber Monday right behind, and there’s no reason to wait when major companies like Amazon, Quince, Lululemon, Sol de Janeiro, and Dyson, are already rolling out their biggest discounts of the year.
Of course, you’ve got better things to do find the cheapest Vitamix blender, LED face mask, or Apple earbuds. Let me be your guide to Cyber Week, along with the rest of Glamour’s shopping team. To save you time, I’ve rounded up the standout early sales worth shopping now (including excellent Black Friday clothing deals) and will keep updating this story with worthwhile deals and answers to frequently asked questions through November 28 and December 1. Let’s get into it!
The best early Black Friday deals, at a glance
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Medicube Collagen Overnight Wrapping Peel Off Facial Mask
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Lululemon Fast and Free High-Rise 5-Pocket Tights (in 25″)
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The everything store has officially kicked off its Black Friday Week deals as of November 20, and this is where you’ll find some of the very best sales on big-ticket products (and can get your holiday shopping squared away). We’re eyeing these Apple AirPods 3 (last year’s top seller, the AirPods 2, are out of stock), 27% off a Kindle, and 50% off a Ninja air fryer. Amazon also has impressive early discounts on beauty and skin care from Sunday Riley, Kiehl’s, and Medicube, with deeper drops expected soon.
Glamour readers (and editors, including me) shop at Quince for its luxe basics at competitive pricing—even more so, now there’s a Quince Black Friday sale. The company almost never has sales, and you can bet sizes and colors will go fast. Early access is up to 30% off on cashmere sweaters, fine jewelry, workwear, and more. In the market for presents for the women and men in your life? Here are some of my favorite Quince gift ideas.
Sorry, did someone say Lululemon has a Black Friday sale? Diehard Luluheads know this is practically unheard of—and if you want to have any shot of snagging your size, check out ASAP. Some of its bestselling activewear, like its high-rise leggings, are currently on early Black Friday sale.
Nordstrom’s Black Friday deals within its skin care, fashion, and home categories are unusually notable this year, with designer markdowns you won’t find at many other retailers. Right now, I’ve got my eye on a 30%-off Skims pajama set, (I already own one and live in it), cozy Ugg clogs, and a set of my favorite cooling Slip silk pillowcases (a thoughtful gift that are rarely on sale). And what about this markdown on this Tory Burch bag? I want.
I’ve tracked Dyson Black Friday sales for years, and it’s hard to find great deals outside Cyber season. Currently, the Dyson Airwrap (which I’ve reviewed and highly recommend) is 20% off—the lowest price I’ve seen it at. There are comparable discounts on its viral Airstrait multi-styler, Supersonic hair dryer, and $290 off its Dyson V8 stick vacuum (a gamechanger in any small space).
TikTok-viral Medicube was one of Glamour readers’ top-shopped brands for Black Friday last year. Several of our editors swear by the K-beauty company’s antiaging, glass-skin products—particularly its Collagen Overnight mask and hydrating Salmon DNA PDRN face mask. Medicube’s products, including its gift sets, are up to 40% off right now, so stock up.
My favorite boho-cool brand rarely runs big promotions, but you can find all sorts of early Free People Black Friday markdowns worth a look. Take this as a sign to add an oversized sweatshirt and wide-leg jeans to cart while they’re discounted.
At the Sol de Janeiro Black Friday sale, everything—including its giftable bundles—is up to 20% off. Its tropical scents and body butters (like the Bum Bum Cream) are big on TikTok, and our editors can’t get enough, either. Glamour senior commerce editor Jenifer Calle keeps its Chierosa 71 body mist in her bag at all times. Shopping for a gift for a teen girl? A perfume or travel-size gift set from the brand will impress.
Trying to find a creative holiday gift for your husband, favorite woman, or—hell—Secret Santa? Surprise them (or yourself!) ith a new sex toy, kinky games, or lingerie from Lovehoney. Save up to 70% as part of its sale, including on two of the best vibrators we’ve reviewed below.
If you’re trying to overhaul your fall wardrobe with new workwear or essentials, Madewell’s got you, with 40% off sitewide with code LETSGO. I’m loving the major price drops on its workwear, winter dresses, and easy-to-style wide-leg jeans.
Anthropologie’s Black Friday sale is always a must-shop for us. Glamour style shopping editor Jake Smith (and former Anthro employee) says Black Friday is when the brand’s discounts really count. Some of its best deals include smart, versatile loafers and a cozy, cute sweater dress.
I love padding around the house in my plushy Brooklinen bathrobe and falling asleep between my soft Brooklinen sheets, as do so many of my peers. The beloved brand’s Black Friday sale is a good one, with 25% off sitewide using code BLACKFRIDAY25 through November 30.
American Eagle and Aerie’s early Black Friday deals are a perk for its Real Rewards members (join for free by creating an account). Members can save up to 40% off its activewear and loungewear, including on these fleece-lined leggings that I’m wearing to keep me warm as I write this very sentence.
Early Black Friday at Shark is a great time to pick up one of its viral hair tools or robot vacuums, since discounts on the brand are hard to come by. The trending FlexStyle (which Glamour commerce writer Alanna Martine Kilkeary says is easy to use and gives her “enviable curls”) is currently $100 off on Amazon.
Victoria’s Secret’s early Black Friday deals are live now. PINK Rewards members get 40% off the entire site (it’s free to join), and everyone else can still score markdowns on the company’s bras, pajamas, lingerie, fragrances, and more (including its beauty Advent calendars, which are incidentally popular with teens).
This time of year is probably the best time to find a great mattress deal, and Casper is offering up to 30% off on all beds, plus up to 35% off on everything else. Our top picks include The One memory-foam mattress, which is currently discounted by 20%; and 35% off the cooling pillow, if you’re looking for extra comfort.
If you, like us, recently surveyed your closet and realized how low you are on basics, turn to Old Navy. For its early Black Friday sale, you can save up to 50% off many of its affordable wardrobe staples, like these 40%-off cozy sweats and 30%-off V-neck sweater.
Ulta’s Black Friday and Cyber Monday deals that don’t get enough love, especially given how good they are. Through November 22, it’s running early deals with up to 40% off in store and online (including on a Shark hair dryer). It also has a special 20% off Dysons with code DYSON20.
Frequently asked questions about Black Friday
When are Black Friday and Cyber Monday 2025?
As always, Black Friday technically falls on the Friday after Thanksgiving, which this year is November 28, 2025. Cyber Monday is on December 1, 2025. Many retailers, however, go ahead and launch their major sales a week—and sometimes even a month—ahead of the day to scoop up additional shoppers.
Are early Black Friday deals worth it?
Yes—early Black Friday deals can definitely be worth it. Retailers like Best Buy, Amazon, and Walmart roll out major discounts weeks ahead, and many early prices rival or beat what you’ll see on the actual day. Mattress brands may deepen offers closer to Black Friday, and Amazon lightning deals can disappear quickly, but overall, if you spot a strong discount now—especially on something limited in stock—there’s little reason to wait.
What can I expect to see on sale on Black Friday?
Based on last year’s top performers, Black Friday 2025 should follow a similar pattern. Tech deals usually lead—Amazon and Google smart homes, Ring security cameras, laptops like Macbook Airs, new iPhones and iPads, smartwatches like the Apple Watch and Samsung Galaxy, QLED and OLED TVs, Nintendos, Wi-Fi routers, Bluetooth speakers, earbuds, and Sony and Bose noise-cancelling headphones. Apple AirPods Pro 2 were among 2024’s best sellers.
Home and kitchen appliances should also drop, including Dyson vacuums, Ninja air fryers and the Creami, KitchenAid mixers, Vitamix blenders, and Keurig machines. Beauty and skin care will be big again, with hits like the Dyson Airwrap, Sol de Janeiro, and K-beauty brands such as Medicube and Laneige. Clothing standouts include loungewear, affordable denim, sweaters, and cold-weather outerwear.
Which retailers have the best early Black Friday deals now?
Right now, the strongest early Black Friday deals are coming from Amazon (which launched its sale on November 20), Nordstrom, Ulta, Lululemon, and some major mattress brands (like Casper, for example).
Is it better to shop on Black Friday or Cyber Monday?
Both days offer strong deals, since most retailers keep prices consistent across the weekend. Tech devices and big-ticket home and kitchen appliances usually hit their lowest prices around Black Friday—a legacy of old “doorbuster” promotions. Beauty, fashion, and smaller giftable goods often peak on Cyber Monday with sitewide promo codes. If a product is especially popular or limited in stock, it’s smartest to buy it as soon as you see it on sale.
How do I know if a deal is actually good?
A good deal isn’t really about the percentage off, as retailers sometimes inflate list price. What matters is whether the sale price matches or beats its historical low. Tools like CamelCamelCamel how Amazon price history, and it’s wise to compare big-ticket items across a few retailers and factor in perks like free shipping. If a product rarely goes on sale or comes from a brand that hardly discounts, that’s a real deal.
Will Amazon Black Friday deals change?
Reliably (and somewhat frustratingly!), yes. Amazon’s Black Friday event kicked off on November 20 and runs through Cyber Monday, and the deals change constantly. Just like Prime Day, new promotions drop without warning, and limited-time Lightning Deals can disappear within hours or once stock sells out. So if you’re hovering over checkout on a price you feel good about…you can probably guess what I’ll recommend.
Glamour’s shopping team includes six editors and writers with over 40 years of combined experience covering sales. We track every major deals event—Prime Day, Labor Day, Memorial Day—and spend all year monitoring prices, stock changes, and discount patterns. Because we cover sales full-time, we know which Black Friday markdowns are truly significant versus those you’ll see again later. Other sales matter, but Black Friday still reigns supreme—and we can spot the best Cyber Week deals instantly.
Meet the Glamour shopping team
- Shanna Shipin, Glamour and Allure senior shopping director who has spent seven years covering Black Friday
- Jenifer Calle, Glamour senior shopping editor with eight years of Black Friday experience and who writes and edits beauty, fashion, tech, and lifestyle stories
- Malia Griggs (this author), Glamour shopping editor who’s covered Black Friday for over five years and reports on holiday gifting, wellness, fashion, beauty, and tech
- Jake Smith, Glamour shopping editor who has tracked Black Friday deals for five years and oversees the site’s style coverage, including trends and clothing deals
- Alanna Martine Kilkeary, Glamour beauty shopping writer with five years of experience covering Black Friday beauty sales, from skin care and makeup to beauty devices
