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Netflix has unveiled its first “KPop Demon Hunters” collaboration with toy maker Hasbro, with the release of an official Monopoly Deal card game based on the hit animated film.
The Monopoly Deal: Kpop Demon Hunters Card Game dropped this month on Amazon as the first official release from Netflix’s licensing deal with Hasbro. First announced last fall, the partnership will feature the “KPop Demon Hunters” characters used across Hasbro’s line of board games, plush toys and electronics, including popular IP like Nerf and Furby. Hasbro has teased a “range of engaging collaborations designed to delight fans of all ages.”
NEW RELEASE
Monopoly Deal: Kpop Demon Hunters Card Game
The officially-licensed Monopoly Deal game combines characters and themes from the Netflix film with the same goal of collecting a full set of cards. Only in this case, players race to collect items that Rumi, Mira and Zoey need to make the concert a success and seal the Honmoon.
The all-ages game was released Jan. 1 and became an instant bestseller online, with Amazon reporting more than 8,000 units of the card game sold in its first week alone.
In addition to Hasbro, Netflix is also developing a toy partnership with Mattel, with the brands teaming up to launch a full range of “KPop Demon Hunters”–themed dolls, action figures, accessories and playsets. The first release in the Netflix and Mattel partnership is a three-pack of HUNTR/X dolls set to drop later this year.
Can’t wait for the official Mattel launch? Amazon currently has this three-pack of “KPop Demon Hunters”-inspired dolls available online. Each doll is fully posable and measures approximately 11.5 inches in height.
ALSO AVAILABLE
KPop Demon Hunter-Style Dolls (3-Pack)
Netflix calls the Mattel and Hasbro licensing deals a way to “help meet the massive fan demand to have these favorite characters as part of their everyday lives, and marks another major milestone for Netflix’s smash global hit.”
The full release slate is expected to include toys, dolls, games, role-play products and other collectibles.
“KPop Demon Hunters unleashed a global fan frenzy,” says Marian Lee, Chief Marketing Officer for Netflix, in a press release. “HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!”
