If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.
The handbag add-ons saw their first big resurgence when hashtag “birkinify” began trending on TikTok in 2024. Users were seen adorning their purses — Hermès Birkin or other — with charms, keychains, twillies and beads. And just when the craze got a whisper of dying down, Labubu-mania entered the chat, welcoming bag charm revival 2.0.
From Blackpink’s Lisa to Dua Lipa, A-listers are coveting the mega-viral accessory sold in randomized blind boxes. And between Aug. 15 and 22, online resale marketplace StockX and Walmart are teaming up to do daily drops of Pop Mart’s sold-out Labubus. (For even more of Pop Mart’s tough-to-track-down pendants and blind boxes, visit kickscrew.com, one of the best online destinations for the collectibles.)
From independent designers to large fashion houses alike, we rounded up 22 bag charms that are the epitome of playful meets chic.
Loewe x Paula’s Ibiza Banana Cut-Out Charm
Some of Loewe’s best bag charms come from its Paula’s Ibiza summer collections. This banana one just got a crazy-rare (and significant) price drop.
Free People Friendship Swag Charm
Available in two charm varieties.
Pop Mart The Monsters Labubu Big into Energy Pendant Sealed Case (1 Blind Box)
No explanation necessary.
verified by stockx
Pop Mart Labubu The Monsters Exciting Macaron Vinyl Face Sealed Case (6 Blind Boxes)
No explanation necessary 2.0.
Jellycat Amuseables Coffee Bean Plushie Bag Charm
Another plush favorite.
Available (and deeply discounted) in four colorways.
Clare V. is the queen of fun-meets-fashionable handbag accessories (removable bag straps and, of course, bag charms).
A leather peace knot and healing quartz pay homage to the Year of the Snake, simultaneously adding good vibes and good looks to your handbag.
Susan Alexandra Lolita Bag Charm Keychain
The cheeky cherry motif simply doesn’t go out of style.
For more luxe finds, check out Prada’s full assortment of bag charms, keychains, key rings and phone wristlets.
Loewe Anagram Pebble Keyring in Brass
This engraved brass keyring is also available in a palladium version with a pearly pebbled finish ($450).
Anthropologie Party Bag Charm
An Anthro best-seller. Shop the retailer’s complete collection of bag charms, shoe charms and jewelry charms here.
Veronica Beard Croc-Embossed Zip Pouch Bag Charm
A practical pouch crafted from premium croc-embossed leather meets gold-toned hardware and knotted paracord.
Maison de Sabre The Sabremoji Fruit Charm
Another functional favorite, this Maison de Sabre best-seller is designed to perfectly fit an Apple AirTag. The brand also makes a slightly larger coin purse keychain ($139) that doubles as a holder for small tech essentials, including the AirPods Pro. Both sizes come in multiple fruit varieties. And can’t forget the Hello Kitty versions ($85).
Related: Baggu’s Fan-Favorite Hello Kitty and Friends Collab Gets a Fresh Drop With New Characters
Gucci Dog-Shaped Bag Charm
And one for the cat lovers ($330).
Baublebar Custom Pisa Bag Charm
Select 10 beads from dozens of choices: hearts, faces, disco balls, snacks and so on. For quicker delivery, check out Baublebar’s ready-to-ship bag charms here.
BaubleBar Pearl And Bead Bag Charm
A similar look without the customization.
String Ting Big Chakra Energy Bag Ting
Dua Lipa, Kendall Jenner, Justin Bieber and Blackpink members are just a few famous fans of String Ting. Gigi Hadid was seen jazzing up her mini yellow Miu Miu with an assortment of charms, including her beloved Bag Ting from String Ting.
Madewell Double Heart Beaded Bag Charm
A similar design in a more neutral colorway.
Loewe Squid Bag Charm in Wool Felt
No one does charms quite like Loewe.
Coach also makes some of the best bag charms in the game.
$56 value
Fenty Beauty by Rihanna Smurfette Smooches Lip Essentials Duo + Keychain
Last, but certainly not least, cosmetics doubling as decorative keychains have been trending as of late.
