Wine Chips Are the Effortless Snack Pairing You Didn’t Know You Needed

If you’ve ever wished your snack game could match the sophistication of your wine collection, Wine Chips are here to deliver. Every bite is crafted to elevate the wine-drinking experience, turning a simple snack into an indulgent moment.

According to the Wine Chips founder, Jonathan Strietzel, these bites are a “bold, premium, luxurious, lattice-cut potato chips—not just any chip, but one designed exclusively to pair with wine by Master Sommeliers, delivering a satisfyingly cheesy, crunchy kick.”

The Idea Behind Wine Chips

Wine Chips were born from a simple but inspired mission: to bring family, friends, and colleagues together.

“Crafted by a team of Master Sommeliers and Batch Masters, each Wine Chips flavor is carefully engineered to pair with wine—making snacking elevated, faster, smarter, and more delicious,” Strietzel says.

By designing each flavor to complement the nuances of wine, these chips turn ordinary gatherings into gourmet tasting experiences. From intimate evenings at home to lively dinner parties, Wine Chips make every sip more memorable.

Flavorful Collections to Try

The Estate Collection Tasting offers a curated lineup of nine sophisticated flavors, divided into three distinct collections:

• Cheese Collection: Smoked  Gouda, Asiago, and Blue Cheese; rich, savory notes that enhance both white and red wines.
• Charcuterie Collection: Dry-Aged Ribeye, Billionaire’s Bacon, and Spicy Calabrese bring the luxurious taste of a charcuterie board to every bite.
• Salt of the Earth (Vegan): Sel Gris, Hawaiian Red Sea Salt, and Black Lava Jalapeño; plant-based flavors crafted to complement the subtleties of wine.

Where to Find Wine Chips

Shop the complete Estate Collection, purchase single packs, or browse our limited-edition flavors through the Wine Chips website. Specialty and select retail locations also stock Wine Chips, such as wineries, tasting rooms, luxury retailers, curated food boutiques, and charcuterie-focused shops.

Exclusive Ways to Enjoy Wine Chips

For adventurous snackers and wine lovers, the Private Reserve Club offers an exclusive way to experience Wine Chips. Each month, members receive a curated drop of small-batch, innovative flavors straight from Wine Chips’ innovation kitchen, designed to delight the palate and elevate wine pairings. These limited-edition releases enable enthusiasts to savor bold new creations before they reach wider shelves, making each month a mini-celebration of flavor and craftsmanship.

The current standout is Ray’s Texas BBQ, developed in collaboration with Food & Wine editor Ray Isle. This smoky, sweet, and tangy chip is a masterclass in flavor, with notes that harmonize perfectly with bold red wines, such as Zinfandel, Syrah, and GSM blends. With every bite, Ray’s Texas BBQ demonstrates how a thoughtfully engineered chip can transform a simple glass of wine into a gourmet tasting experience.

To sign up for the wine club, head to the website’s Private Reserve Club link at the top of the page.