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Quick Scoop history lesson:
In 1996, Scoop first opened its doors in New York City. The standalone boutique grew to 15 storefronts across the country, trusted for their high-end curation of clothing and accessories. In 2016, after a 20-year run, all locations were suddenly shut down. Then, in 2019, Walmart relaunched Scoop as a private label, comprised of on-trend styles at a wallet-friendly price point, exclusively available at walmart.com and select Walmart locations.
In 2021, acclaimed fashion designer Brandon Maxwell was named Creative Director of the reimagined Scoop (in addition to Free Assembly, another Walmart in-house fashion brand). Each year, Maxwell is the visionary behind four seasonal collections for both labels. This includes Scoop’s newly launched fall 2025 capsule, live now on walmart.com.
The product lineup highlights some of the most popular trends of the moment: east-west bags, barrel jeans, barn jackets and knee-high boots, to name just a few. See below for the collection standouts and shop the full Scoop by Brandon Maxwell inventory here.
Scoop East West Shoulder Bag
From Alaia to Prada, the biggest fashion houses have east-west bags top of mind. Scoop’s structured version comes in additional colors and patterns, all retailing for $30 or below.
Scoop Cotton Oversized Cargo Barn Jacket
The ideal transitional style, Scoop’s mid-weight, machine washable barn jacket is crafted from a cotton twill shell with a corduroy trim.
Scoop Faux Fur Top Handle Mini Bag
Also available in black faux fur.
preorder
Scoop Pull On Slim Fit Ponte Pants
This pant silhouette is fitted through the hips and thighs with a slim leg opening. Bonus points for its comfortable elastic waistband.
Scoop Pointed Toe Kitten Heel Mary Jane Mules
Available in three colorways, the pointed-toe mule features a wearable 1.5-inch kitten heel.
Scoop Scubaknit Barrel Pants
Nothing better than an elevated pair of sweatpants. Scoop’s Scubaknit Pants, also available in black, feature an on-trend barrel shape.
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Scoop Utility Cargo Jeans
These convertible cargo pants include snap tabs and D-rings at the hem for optional barrel styling.
Shop the rest of Brandon Maxwell’s Scoop pieces at walmart.com.
