Lauren Sherman wears Jacket, Top, and Pants Hermès.
Say what you will, but Puck fashion reporter Lauren Sherman knows how to secure a scoop. Whether sheʼs breaking major news on her newsletter, Line Sheet (hello, Anna Wintourʼs replacement), or stoking industry gossip on her popular podcast, Fashion People, she’s always got something to say—even when it comes to matcha.
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BREAKFAST
“No one eats breakfast anymore. It used to be the thing that Oprah was telling you to do, and now that’s all become a fallacy. But I’m pro-egg. I believe it’s the perfect protein.”
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FLIP-FLOPS
“I like the way they look, but to me, it’s like a thong. I don’t want something in between my toes or in between my butt.”
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DUPES
“Anytime I buy something that’s close to the real thing but not, I end up buying the real thing anyway. Maybe it’s because I grew up working class.”
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GIFTING
“Can’t do it. I’ll take a discount.”
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DINNER
“When we do dinners for Puck, the most important thing is to have fries on the table. There’s no food that’s as universal. Even people who don’t eat can pick at them.”
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STREET STYLE
“In Los Angeles people look completely insane because there’s no sense of community. Whereas in a walking city, a city with public transportation, you see what people on the subway are wearing and that inspires you.”
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GROUP CHATS
“I’m not an intense participant, especially on the WhatsApp mom crew, but they reveal a lot about human nature. Family group chats are a no-no for me. Unfortunately, I can’t exit mine because there are people on there with Androids.”
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TREND FORECASTING
“A very lucrative racket.”
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MUSICAL CHAIRS
“It never ends. There was a lot of turnover in the last three years and everyone said, ‘It’s the craziest time, brands aren’t patient with designers,’ but the reality is this has been happening since the luxury houses were first resuscitated. The difference now is that there are hundreds of posts about these things so it feels more intense. We’re experiencing it close up.”
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SYDNEY SWEENEY
“Obviously she’s very driven and understands that her miraculous body type is something that she can capitalize on and you’ve got to respect that.”
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CIGARETTES
“Not for me, but having an occasional cigarette is less bad than vaping 24/7.”
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MOTHERHOOD
“It’s like a 24/7 therapy session because you’re just reliving your childhood again and again and again. I’m so happy that I got to do it and that my kid doesn’t seem like a serial killer.”
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FRONT ROW
“It’s for the celebrities these days. I’m happy to be in the fourth row as long as I can see.”
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SCOOPS
“I like being first, but I also want to be right. And so to me, the more important thing is that I’m providing people with information. I don’t want to play the exclusives game.”
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CELEBRITY CAMPAIGNS
“Anything can be good if you have the right creative team. The bang for your buck is just a lot better with an A-list celebrity so I never feel the need to shame brands or people or companies for making the right business choice.”
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ANONYMOUS TIPS
“Only good if I can verify them.”
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L.A. APPAREL
“I’ve been writing about Dov Charney since I was 25. It was the best of times and the worst of times.”
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MATCHA
“No. It’s like this decade’s kale or an extreme drawn-out version of Dubai chocolate. People are not treating this tea with respect.”
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Hair: Fitch Lunar at Opus Beauty.
Makeup: Liz Lash.
Makeup Assistant: Ceili Lang.
