Here at Popsugar, our goal is to provide our audience with content, products, and experiences that help them live a more balanced and fulfilling life. We want to be a cozy corner of the internet where you can come to feel good and get a little boost of dopamine, which is why we’re introducing the Feel-Good Awards.
We’re no novices when it comes to awards — our Popsugar Beauty Awards has been running since 2019 — but this year, we’re expanding. The Feel-Good Awards For the Holidays is a celebration of the products that genuinely lit up our lives in 2025.
It’s our joyful, soul-lifting take on a hot list: one that’s guided by emotional impact, not exclusivity. It highlights products across our five core categories — beauty, health, wellness, sex, and home — that delivered a hit of dopamine when the world needed it most this year.
The winning products will be selected based on that criteria by our staff of journalists and subject-matter experts, as well as industry professionals.
Eager to learn more? Here’s everything you need to know about submitting products for PS’s 2025 Feel-Good Awards For the Holidays.
How to Submit Products For Consideration
Brands can fill out the entry form linked here or embedded below to submit their products for consideration by the panel of judges (members of the PS team). Submissions for PS’s Feel-Good Awards For the Holidays are open from Thursday, November 13, at 9 a.m. EST, until Monday, November 24, at 11 a.m. EST. Here are a few things to remember before entering a submission:
- Please fill out one entry form per product. For multiple submissions, fill out one form per entry and submit a separate fee for each product.
- There is no need to submit a form for multiple colorways of the same product.
- We require an entry fee of $100 for each product submission, which can be paid via Stripe, linked here. You’ll need to include your Stripe payment confirmation ID in the submission form. The fee is nonrefundable.
- You can submit any new product that launched (or will launch) between January 1, 2025, and December 31, 2025. There are no exceptions.
- Limited-edition products will not be considered.
- Late submissions will not be accepted.
- After we review all submissions, we will be in touch about samples for any products that our judges are considering but have not previously had the chance to test.
See here for the Popsugar Feel-Good Awards terms and conditions. Please note that this programming is separate from our annual Popsugar Beauty Awards.
Next Steps: Samples and Testing
After we review all submissions, we will be in touch about samples for any products that our team is considering but has not previously had the chance to test.
We will not be able to test products that arrive after our sample deadline, so please be on time. From there, our editors will begin testing (and re-testing) to find the very best. Only winning products will be notified ahead of publication.
If you have any further questions, you can reach us at feelgoodawards@popsugar.com. Thanks!
