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The latest retail stats are estimating a record $253 billion dollars to be spent online this holiday season, as shoppers scramble to fill their carts with must-have products and gifting items before Christmas.
Black Friday customers spent a record $11.8 billion online last week, according to Adobe, up 9.1% year-over-year. Cyber Monday spending, meantime, is also expected to be up year over year, and Adobe predicts it will actually bring in more money than Black Friday, with an estimated $14 billion in sales. In total, the so-called “Cyber Week” — I.e. the period between Thanksgiving through Cyber Monday — is projected to draw north of $43 billion in sales, a massive number for just five days of shopping.
But what are people buying this year? Are the sales even worth it? And what products are best snatched up on Black Friday versus waiting for an additional discount on Cyber Monday?
Black Friday vs. Cyber Monday 2025
Black Friday has long reigned as the biggest shopping event on the yearly calendar, with retailers using the day after Thanksgiving as a chance to clear out unsold merchandise, offload excess goods and prep seasonal products for sale before the end of the year. And with the days of lining up at the mall for doorbuster deals or fighting over the last discounted TV set (hopefully) behind us, Black Friday deals are now doing big business online, with many sites launching their offers even before you’ve had a bite of your turkey.
Cyber Monday, meantime, is a relatively newer “shopping holiday,” that started right around the time people began shopping online. Once used to promote “web-only” deals, from stores that didn’t have a physical location, Cyber Monday now offers deals from websites and big box merchants alike, who are using the Monday after Thanksgiving to offer additional discounts.
What Is Worth Buying on Black Friday Over Cyber Monday?
Black Friday is the best time to buy big ticket items, and unsurprisingly, Adobe says electronics, video game consoles, and appliances drove the most sales during Black Friday this year. Big-screen TVs, refrigerators/freezers and home theater systems, were among the top sellers, in addition to appliances like vacuums and air purifiers. According to RetailMeNot, Black Friday also offered the biggest discounts of the year on toys.
What Is Worth Buying on Cyber Monday Over Black Friday?
Cyber Monday is the best time to shop for clothing, shoes, beauty, grooming and everyday household essentials. As its name suggests, Cyber Monday is also where you can also expect the steepest discounts on online-only products and services, like 50% off MasterClass‘ online learning site and 60% off Rosetta Stone’s language program. Cyber Monday also offers the best deals on digital subscriptions to entertainment streaming services or delivery boxes (I.e. BeanBox coffee subscriptions).
Adobe says the best Cyber Monday deals for 2025 will also be on electronics, as well as apparel and computers. And then there are the items that blend two categories, like the Ray-Ban Meta Wayfarer Sunglasses, which are on sale for 20% off today.
Many retailers offer additional discounts from Black Friday on Cyber Monday, dropping the sale prices even lower, if you wait just two days later. Keep in mind, brands and stores want you to shop early, so their Cyber Monday deals typically aren’t revealed until Monday but once they’re live, they can be at a greater discount than last week.
Here’s a look at some of the best Cyber Monday deals to shop online now.
MasterClass
BEST DEAL
MasterClass Cyber Monday Deal
MasterClass is offering 50% off the price of an annual membership, dropping the rate down to as little as $5/month for access to 200+ celebrity-taught online courses and series.
BEST FOR ELECTRONICS
Amazon Cyber Monday Deals
Start your Cyber Monday shopping at Amazon, which is offering up to 67% off headphones, TVs and tablets, and up to 50% off toys.
BEST FOR TOYS
Walmart Cyber Monday Deals
Walmart’s Cyber Monday deals include up to 80% off home essentials, fashion, accessories and more. Deals include savings on Drew Barrymore home decor and furniture, Movado watches, Callaway golf sets, Walmart-exclusive fashions from Sofia Vergara and Jessica Simpson, and of course, its collection of Walmart-exclusive toys and collectibles.
BEST FOR LAPTOPS
Best Buy Cyber Monday Deals
And Best Buy has Cyber Monday deals on desktop and laptop computers, monitors, smartwatches and gaming accessories. TVs are still on sale too, if you missed your chance to pick up a big-screen set during Black Friday. We spotted 55-inch TVs from just $159.
BEST FOR PHONES
T-Mobile Cyber Monday Deals
T-Mobile has a number of Cyber week offers on phones, including a deal on a free iPhone or Samsung Galaxy when you sign up for one of their Essentials plans. If you’re shopping for an in-demand item like the new iPhone 17 or a Samsung Galaxy S25, we recommend taking advantage of the deal while it’s live, whether that’s on Black Friday or Cyber Monday. Exclusive T-Mobile online offers for Cyber Week, meantime, get you a Google Pixel 10 or Motorola Razr Ultra for free, with a free pair of Google or Motorola earbuds thrown in to sweeten the deal. See all the deals here.
BEST FOR CLOTHING
GAP Cyber Monday Sale
GAP is currently offering 50% off sitewide for Cyber Monday on almost everything for men, women, children and babies. Select items are a whopping 60% off online only.
ALSO CONSIDER
J.Crew Cyber Monday Sale
J.Crew is offering 50% off almost everything site-wide, with the exception of cashmere, suiting and chinos, which are 30% off. Still, that’s the cheapest price we’ve seen all year for the J.Crew staples, available for men and women. It’s a good time to start picking up gifts for the holidays too.
BEST FOR BEAUTY
Sephora Cyber Monday Sales
Sephora’s “Cyber Week” sales are now live, with up to 50% off makeup, skincare, haircare products, beauty devices and accessories. Brands on sale include Selena Gomez’s Rare Beauty, Shark Beauty, Rihanna’s Fenty Beauty, the BTS-approved Laneige and more. Sephora Beauty Insider members often get additional discounts or free samples, so make sure you’re signed up before you start your shopping.
BEST FOR OUTDOOR GOODS
Huckberry Cyber Monday Deals
Huckberry is currently offering up to 40% off selected products for Cyber Monday with new deals that weren’t live last week. It’s a great time pick up Huckberry’s selection of outdoor gear and apparel, footwear, sporting goods, hiking accessories and gifts.
BEST FOR ACTIVEWEAR
Alo Yoga
And Alo Yoga is offering 30% off sitewide on its entire collection of activewear, athleisure, outerwear and accessories. The deal includes 30% off Joe Burrow collection and the brand’s collaboration with BTS star Jin.
Adobe says apparel sales is expected to drive more than $47 billion to stores this season, while cosmetics will net $8.4 billion — almost 10% growth over last year. See more Black Friday and Cyber Monday deals here.
