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Dove is entering the Ton.
The personal care brand has teamed with Netflix’s “Bridgerton” for a limited-edition bodycare collection timed to the show’s highly anticipated fourth season next month. The Dove x Bridgerton line is packaged in bespoke Regency-inspired packaging and includes four new limited-edition scents: Moonlit Masquerade (hydrangea, eucalyptus and warm musk), Whispering Wisteria (orchid, champagne and watery florals), Raspberry Rendezvous —(raspberry, rose, peony and whipped cream) and Love & Meadows (bergamot, wildflowers and rose with amber and cedarwood).
The lineup launched exclusively on Target.com on Dec. 25 and rolled out in Target stores beginning Dec. 28, with prices ranging from $3.99 to $7.99. The products are available for a limited time only.
LIMITED-EDITION
Dove x Bridgerton Personal Care Collection
The Dove x Bridgerton collection spans body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars, all featuring Dove’s familiar moisturizing formulas. The four fragrances nod directly to the show’s romantic storylines and set pieces: Moonlit Masquerade pairs hydrangea, eucalyptus and warm musk; Whispering Wisteria blends orchid, champagne and watery florals; Raspberry Rendezvous leans into a playful gourmand mix of raspberry, rose and whipped cream; and Love & Meadows combines bergamot, wildflowers and rose with amber and cedarwood, inspired by Sophie and Benedict’s long-awaited connection.
Produced by Shondaland, the Netflix series has become a merchandising and cultural juggernaut since its debut, with fashion, beauty and lifestyle brands increasingly eager to tap into its pastel-drenched fantasy. Sandie Bailey, Shondaland co-president and chief innovation and design officer, framed the partnership as a natural extension of the company’s long-standing values around inclusivity and authenticity. “We are proud that this incredible product line carries those values forward and are excited to see fans of the Ton and Dove give themselves the ‘Bridgerton’ royal treatment they deserve,” she saidi in a statement.
Season 4 of “Bridgerton” will premiere on Netflix in two batches, debuting Jan. 29 and continuing Feb. 26, 2026.
