Ilia Malinin. Photos courtesy of Dara.
NYFW is officially in full swing. The city is swelling end to end with parties, shows, new faces, and old icons. Last night, our Fashion Director Dara took a little trip uptown to Moncler’s new Fifth Avenue flagship, a massive 23,680-square-foot mountain-meets-metropolis situation that is now the brand’s largest store in the world. Cher, Julia Roberts, Anne Hathaway, Serena Williams, Spike Lee, Future, Ilia Malinin, Adrien Brody, and Pete Davidson all turned up clad in Moncler for cocktails and a DJ set by Mark Ronson before heading over to Gotham Hall, which had miraculously been transformed into an alpine forest for the night. Daniel Humm made dinner, there was more dancing, and for a few hours in Midtown, September looked a little more like après-ski season. Below, Dara shares a sneak peek of the brand’s newest winter wonderland.
THURSDAY 6:15 SEPTEMBER 10, 2026 FIFTH AVENUE
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