Bag Charms Are a Trending Summer 2025 Purse Accessory

I’d like to believe I’m immune to the kitschier gen-Z trends—yet the revival of the bag charm, fueled further by the Labubu doll craze, has reeled me in beyond plausible deniability. In embracing the fun-ification of the early-aughts dangler, I’ve even inspired my millennial pals to follow suit.

Aside from rendering this 32-year-old worthy of approval from my younger, arguably cooler gen-Z relatives at family gatherings, bag charms have served an upcycling purpose of sorts. Just the other day, I revived two purses I’d originally thrown in a giveaway pile—just by adorning them with $8 balloon-animal trinkets I found on Amazon. 

Finding the best bag charms can prove challenging, particularly as the line between quirky-cool and—frankly—juvenile, is razor-thin. So, I spent hours searching for the best purse charms and culled my finds to a seven-item edit. Below, shop the bag charms guaranteed to breathe new life into your old satchels, starting at $6.

7 Trending Bag Charms

Coach Dice Bag Charm

If fluffy dolls or lucite lobsters seem a touch too quirky, consider this understated, elegant set of metal dice. The charm comes in brass and onyx finishes, both of which are versatile enough to work with most bags. In addition to the lucky die, the charm features a delicate mini horseshoe—which appeals to my superstitious side.

Anthropologie Beaded Monogram Charm

Behold: Your foolproof gift for friends who have everything. After all, who wouldn’t want a colorful, personalized adornment for their bag? Plus, the beaded nature of this under-$30 pick reads significantly more expensive than it actually is. I’m stocking up for birthdays to come (and nabbing a big, colorful “S” for my beach tote). 

Kurt Geiger Cactus Faux Leather Bag Charm

Western motifs have been in fashion ever since ‘Cowboy Carter’—and they’re here to stay for the summer. This vegan leather cactus charm makes a simple yet stylish nod to the trend with clean curves, metallic detailing, and engraved metal hardware. 

Shop more trending purse charms, below.

Anthropologie Libations Beaded Bag Charm

Baublebar Bring the Heat Pepper Bag Charm

Fuerxy Balloon Dog Bag Charm

Burberry Thomas Check Bag Charm