Erika Kirk is continuing to keep late husband Charlie Kirk’s memory alive.
The Turning Point USA CEO, 37, paid tribute to the right-wing political activist — who was assassinated on September 10 at age 31 — with the organization’s All-American Halftime Show, the alternative Super Bowl LX halftime show that played at the same time Bad Bunny performed.
Though the mother of two was seemingly absent from the Sunday, February 8, event, which featured artists Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett, a montage of Charlie and his family paid tribute to the late father.
“I want to honor God in all that I do. I want to be a great husband, a great father,” Charlie said in a voiceover. “I want to serve this country.”
“I want to try to continue to lead this movement and to speak truth and to never lie, to stop thinking about yourself all of the time, and instead think about what you should do to help other people and defend this country above yourself,” he said. “I am so inspired by this army of freedom fighters. We’re going to be around for the next 100, 200 years because we know in the end our ideas will win.”
“God should be the most important thing in your life,” Charlie said, “but then beyond that, it’s getting married, having children, building families.”
After the show, Erika wrote on X (formerly Twitter) that the event was “so incredible.”
“Charlie would’ve absolutely loved it,” she added. “Thank you to the millions that tuned in.”
The All-American Halftime Show brought in approximately 6.1 million concurrent viewers on its YouTube channel, according to the New York Times, as compared to reports of more than 135 million viewers for Bad Bunny.
“I’m so proud of our entire team, staff, and the artists who believed in the vision and mission,” Erika said, tagging who performed.
“Ultimately, this is what it’s all about, making Heaven crowded,” Erika wrote. “I love you Charlie baby, this is all for you.”
Over at Levi’s Stadium in Santa Clara, California, Bad Bunny’s show included special guests Ricky Martin and Lady Gaga, with plenty of celebrity cameos.
President Donald Trump unsurprisingly hated the show, writing in part on Truth Social, “This ‘Show’ is just a ‘slap in the face’ to our Country.”
